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The Original Alternative

I am a full-time commercial and fine-art photographer specializing in portraiture. In 2006 I began photographing amateur and alternative models that I found online through social networking websites. At first I approached my subjects with a detached, anthropological perspective, but their warmth and grace quickly won me over. I soon found myself making photos that celebrate my subject’s poise and beauty. This is an exciting time for me because my work is evolving rapidly. You can follow my progress by visiting my weblog and archive.

This Summer I will be showing my work to potential clients, including magazines, galleries, artist representatives, design firms, and ad agencies. My plans include visiting New York City, Chicago, and Los Angeles. Please get in touch if you would like to meet me and see my print portfolio.

I am also accepting private commissions.

Even though many of my images are made with large format film, all of my images are edited, modified, and delivered digitally. At this point I do all of the work myself. My prices are medium-high and I retain the copyright to my images.

Since I starting photographing in 1983, I have done a wide range of work, including national ad campaigns and annual reports for Fortune 500 companies. I’ve also exhibited, taught, and traveled widely. Early in my career I was one of the first photographers to embrace digital imaging, and for several years my primary business was based upon retouching, image manipulation, and pre-press work. This business evolved into a full service graphic design studio, which later became a boutique ad agency, and eventually a marketing consultancy called Cleanpage. I also built some of the first large corporate websites and have freelanced as a creative director, graphic designer, art director, and copywriter.

Thank you for looking at my work. Please contact me to discuss working together.

Frank Petronio

Bald is beautiful


On Location

jetBlue allows me to shoot in Manhattan by 9:30 am or LA by Noon. Toronto is an easy drive.


And Traveling Light

My photos are made with a minimum of equipment — a few lights, a handheld 4x5 film camera and a digital SLR. With my distinctive style, using found environments, I don't need to use tons of gear to get “my look.” This keeps me fast and flexible, ready to respond to spontaneous moments. So please don’t hire me to shoot to a photo comp — my talent is in finding the best picture, not in copying one.