About
I live in Sonoma County, Northern California, USA.
My methods are spontaneous, simple and almost always on location. I am not someone to call for an elaborate, staged production – rather you send me out guerrilla-style and I’ll deliver loose yet highly-crafted pictures that resonate because they look and feel real.
Earlier in my career I operated a digital imaging and graphic design studio doing work for Fortune 500 companies and 4A advertising agencies. I’ve taught at the Center for Creative Imaging, International Center for Photography/NY, Palm Beach Photo Workshops and the Visual Studies Workshop. And I've been a consultant to Adobe, DaiNippon Screen, Eastman Kodak, and Scitex.
I have forty years of experience as a commercial photographer, graphic designer, art director, creative director and marketing consultant. As a photographer I shot my first international annual report in 1990 and was one of the first to use digital photography for print production. My work has been profiled in Communication Arts, Korean Photo, Photo District News, Print, and Russian Photo and Video magazines.
While I have a degree from the University of Oregon I consider myself an autodidact with heterodox ideas and methods. I’ve learned more from the library than college while funding my own experiments and tests, which I’ve written about for numerous design and photography publications.
8x10 film scans and iPhone snaps are gleefully mixed throughout my portfolios, on purpose.
I’m open to portrait commissions, assignments and publishing. My rates are medium to high but I operate efficiently and self art direct (a key reason why you would hire me). Most of my images can be licensed with flexible terms, please let me know your intent and numbers so I can quote.
My prints have been collected worldwide, often by fellow photographers. Prices start at $500 for a state-of-art best archival practices inkjet on Baryta. All prints are custom made and of the highest quality.
If you’d like to do a portrait or have some idea you’d like to work on you’re welcome to send a message. Thanks for looking.
Frank
Instagram @maximus_petronius
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